Project Information
Tiket Odyssey is a new custom font that plays its role as a powerful additional asset to the Tiket.com design system. The design was a mixture of most common Grotesk style letterforms and monolinear contrast, for the Display version, by adding emphasis on round corners to establish the brand image that is fun, friendly, and approachable. On the other hand, The text version quite similar to its Display parent by appearance, Odyssey text was optimized to match the requirement as a legible and sensible typeface to use as the face of digital apps by Tiket.com. The font family also equipped with tons of OpenType features, such as case-sensitive, ligature, superscript & subscript, etc. Lastly, the total weights of this font family consist of 18 styles with both Display and Text versions plus matching italics.
Additional Information
Project
Tiket.com
Agency
Tiket Design
Styles
2 Family - 16 Styles, Display & Text
Scope of Work
Custom Typefaces
Background
Tiket.com, one of Indonesia’s leading online travel platforms, continues to grow its digital presence with a focus on making travel booking easy, accessible, and enjoyable. To strengthen its brand identity and further unify its visual system, Tiket.com commissioned the creation of Tiket Odyssey—a custom typeface designed to play a key role as a distinctive, powerful asset within its expanding design framework.
Brief
The task was to design a typeface that reflected Tiket.com's brand values: fun, friendly, and highly approachable, while maintaining strong usability across digital applications. Tiket Odyssey needed to support a wide range of needs, from bold advertising headlines to clear and readable app interfaces. The design had to balance personality and function, ensuring that the typeface would feel lively and welcoming without sacrificing clarity, especially on small screens where legibility is critical. Odyssey would need to fit seamlessly into Tiket.com’s visual strategy, reinforcing both brand recognition and user experience.
Delivery
Tiket Odyssey was developed by blending common grotesque-style letterforms with a monolinear contrast to create a modern yet familiar feel. In the Display version, emphasis was placed on rounded corners, softening the forms and establishing a brand image that feels playful, open, and inviting. The Text version was closely based on the Display design but carefully adjusted for higher legibility, optimizing its performance as the core typeface for Tiket.com's digital platforms.
The font family was built with a wide range of functionality in mind. It includes extensive OpenType features such as case-sensitive forms, ligatures, superscripts, subscripts, and more, allowing for flexible use across different content and communication needs. Altogether, Tiket Odyssey offers 18 styles, covering both Display and Text versions with matching italics, ensuring a comprehensive typographic system that can adapt to any scale or medium.
Tiket Odyssey is more than just a typeface—it is an essential part of Tiket.com's journey towards a stronger, more unified brand experience, bringing together personality, performance, and a spirit of adventure.
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