Background

Jenius is Bank BTPN’s (Now under SMBC Bank) flagship digital banking platform, built to help users manage, grow, and simplify their financial lives. As a brand trusted by Indonesia’s digitally native generation, Jenius needed a way to strengthen its identity and ensure a cohesive voice across every customer touchpoint. Leo Burnett Indonesia and Visious Studio approached us to create a custom typeface that could capture the spirit of Jenius: intuitive, flexible, and unmistakably modern.

Brief

The project called for a typeface that could seamlessly integrate into the brand’s digital ecosystem while maintaining a distinct personality. It needed to feel tech-forward yet approachable, clean yet recognizable. Jenius Sans would need to perform equally well across marketing campaigns and printed materials. Most importantly, the typeface had to support Jenius’s larger brand goal—to be a trusted, everyday part of users’ lives, blending into their routines without losing its presence.

Delivery

Jenius Sans was designed as a compact, contemporary sans serif that emphasizes clarity, efficiency, and approachability. Its clean construction improves readability across screen sizes, while the spurless details on key characters like “n” and “u” introduce a subtle, tech-savvy edge. The uniform character rhythm ensures a consistent brand feel, whether used in dense app screens or bold advertising statements.

Throughout the design process, careful attention was paid to balancing functionality with character. Jenius Sans needed to scale across a wide range of applications without losing its visual integrity. The final result is a typeface that acts as a strong, flexible foundation for the Jenius brand—supporting its growth, enhancing its accessibility, and reinforcing its promise of a smarter, simpler banking experience.