Background

Leading Indonesia's digital banking evolution, BCA Digital launched Blu, offering a smarter, more intuitive financial experience. They reinforced Blu Sans comes as a typeface that serving as a key visual asset that connects advanced technology with a human touch.

Brief

When designing the custom typeface, the task is always about creating the distinctive type. However, this time, we must combine yet balancing the sophistication feeling and the convenience.

Blu Sans was needed to reflect their forward-thinking spirit while maintaining the readability across the wide range formats, from social media until the large-scale media. Inspired by the movement of the waves, its design integrates the subtle organic waves into a clean yet modern structure. The flexibility is essential to support the type system in diverse communication needs, while preserving a cohesive visual identity.

Delivery

Blu Sans emerged as a dynamic and refined custom typeface, defined by wave-inspired curves that soften and humanize its geometric shape. The subtle modulation at the terminals gives the typeface its distinctive character—suggesting motion and fluidity while still maintaining its structure. Designed with a several range of weights, from light to black, Blu Sans offers flexibility expression across diverse applications while maintaining a brand voice consistency.

With careful attention to typographic color and visual balance, Blu Sans ensures the excellent legibility at any size—whether in UI elements, bold headlines, or large-scale environmental graphics. It performs seamlessly across both digital and print contexts, making it a versatile asset that seamlessly prioritises Blu’s customer-first. 

In the end, Blu Sans are more than just a typeface, but a visual embodiment of BCA Digital’s brand promise: clear, dynamic, accessible, and future-oriented.