Buka Sans is Bukalapak’s brand new typeface, the typeface designed to expressing brand uniqueness, and slight quirkiness inspired by Bukalapak company’s spirit of fun. The custom typeface introduced as a new brand asset for Bukalapak’s new brand identity, it has an expressive personality and effective functionality to conveying brand communication. As the result, the typeface has ten styles ranging from Light for elegant communications to regular, medium, bold, for casual subheadlines and running text and extra bold to black to standout for big type treatments.